- +40%
Stalled growth
Karachi Crafts Corner, a handmade decor retailer was facing minimal organic visibility impeding sales despite quality products. Technical website audit revealed gaps limiting reach for authentic craft lovers.
About Karachi Crafts Corner
Karachi Crafts Corner is an eCommerce platform on a mission to bring Pakistan’s diverse handmade artistic heritage onto a global stage while providing economic visibility to indigenous craftpersons – one beautiful product at a time. They offer a treasure chest showcasing unique utilitarian and decorative artisan craftwork for home decor lovers seeking that personal touch.
The challenge
Karachi Crafts Corner had built up an impressive catalogue of indigenous art and craft decor products on their online store after huge sourcing efforts reaching remote villages. However, low website traffic was severely inhibiting sales growth and hurting their mission of providing economic visibility to talented makers. Despite housing products not found elsewhere, new sign-ups remained scarce.
Diagnosing the poor traction revealed multiple underlying technology issues behind the scenes. Pages were not optimized for keywords buyers used when searching to describe one-of-a-kind decor. Moreover, slow loading speeds, broken links between products and thin content surrounding unique items provided minimal search engine visibility. Competitor brands were instead ranking higher through best practice SEO strategies Karachi Crafts Corner lacked in-house expertise to activate, causing them to fly under the radar.
Services Used:
STRENGTH IN NUMBERS
Business impact
The integrated SEO strategy delivering targeted improvements saw conversion growth exceed 65% within 5 months through expanding relevant organic visibility. Karachi Crafts Corner can now efficiently connect decor enthusiasts searching for exquisite handmade products to their lovingly curated collections while assisting previously underserved makers through fairness-driven commerce.
increase in website traffic
conversion rate lift
more monthly organic leads
Esteemed seo solutions
By diagnosing precisely which technical and on-page elements required enhancement in line with latest search best practices, we implemented the necessary site speed, security and responsiveness fixes combined with product description and blog content optimizations focused on aligning with buyer keyword usage. The multi-channel SEO approach expanded organic visibility across search engines as well as social media. Driving qualified traffic translated directly into lead generation and sales growth. This is what they said about us:
“We had hit a roof on how many artisans we could help gain economic visibility despite having exceptional craftsmanship quality. Just a few organic website visitors means limited maker assistance. Our SEO partner not only identified the underlying issues stunting traffic but also delivered actual growth through ongoing collaboration and innovations aligned directly to our nonprofit-orientated expansion goals.”
- SEO Audits
- On-page optimization
- Website speed enhancement
- Authority building
+40 %
Ecommerce
growth
79 %
Increase in organic sessions
67 %
Increase in organic contact form submissions
